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A word from the Rosco founders
Nick Rose – Managing Director
James Leist – Director of Web Development Team
Read more about our experience here
Low cost website design for small businesses
Becoming the owner of a new website should make you feel proud of your company and excited about future business opportunities. However, if you don’t choose the best people to help, a new site could mean a lot of stress and a very steep learning curve.
Most cheap web design packages include the bare essentials, leaving you with a lot of work to do, such as registering with the search engines and making sure you comply with strict internet privacy laws.
Learning how to do these confusing technical jobs is the last thing a busy business owner wants to do, which is why all of our packages offer a complete service. We take care of everything for you.
5 common myths about getting a new website
It’s not actually going to make a difference to my sales is it?
93% of online purchasing decisions originate via a search engine. So actually, yes, a web presence is highly likely to increase your sales. Obviously sales are the most important thing when it comes to running your own business, and consequently it’s crucial to optimise your business in order to make as many sales as possible.
But my business is only small, surely it doesn’t make a difference?
If your business is only small, there’s even more reason to develop a web presence. A website will assist you in acquiring further custom and an increased turnover because it will enable more customers to access your products or services.
A company without a site relies on ‘outgoing’ marketing methods such as word-of-mouth or printed brochures to share their message. This significantly limits their potential market to people who they are able to approach directly, at a time that is convenient for the company, not the customer. Establishing an effective online marketing presence will provide a way for customers to find you, at a time when they are looking for the service that you provide. This not only means that you will get a lot more incoming enquiries, but also that people will feel that they have found you via their own research, rather than being talked into buying something.
I don’t believe all this, my business is doing fine without a website
97% of consumers will utilise the Internet in order to find a product or a service in their local area. Your business might be doing ‘fine’, but it could be doing a lot better by making the most of the opportunities online. By not having an online presence you’re greatly decreasing the possibility that the majority of the public will be able to find your business.
Does it matter if my business has a website?
In an Internet-dominated society, the web has become an essential tool for small businesses. For example, if someone needed a gardener in their area, what would they do? Gone are the days of leafing through the Yellow Pages to find a local gardener. If they don’t know someone who can provide that service for them, the likelihood is that they will go straight to their computer and input the search term into Google.
These days, a huge proportion of business is won this way, and if your company doesn’t have a site, you’re making it much more difficult for people to become aware of your business.
But my product can’t be sold online, so there’s no point in me having a site
Even if you don’t trade via your site it can still be an incredibly powerful tool, because it increases your visibility and consequently can lead to further business down the line. If someone has discovered your site and seen what you can offer, and your branding is effective, they are more likely to remember your business when they need that product or service in the future.
Websites for small businesses are now increasingly affordable, and the large proportion of small businesses not providing a site for potential customers are, very simply, missing out on business.